Banking providers pour money into “digital transformation.” Unfortunately, the ROI on these investments frequently fall short, allowing fintechs to exploit the gaps between customer expectations and the experience banks deliver.
In this session, behavioral scientist, TEDx speaker, and customer-centricity expert Andrea Olson will show you why financial marketers must put customers at the center of organizational change. Explore consumers’ hidden needs, and learn step-by-step how to fuel a unique new strategy and create a culture that effectively differentiates your institution, builds trust, and grows your brand.
You’ll learn why customer-centricity isn’t as simple as asking customers what they want, and how to leverage data while aligning your CX strategy with customer expectations.
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