With the relationship between fintechs and traditional banking providers rapidly evolving — oscillating frequently between cooperation and competition — the lines between the two have blurred, and the strategic marketing implications are profound. Consumers have become disoriented, and don’t know where to turn for advice and guidance. Fintechs or banking providers, and in which channel? This confusion has undermined wider adoption and deeper engagement with digital banking solutions.
This session will cover five key areas that financial marketers need to urgently address to close these communication gaps, eliminate consumers’ confusion, and fix the CX breakdowns that have emerged. You’ll see how to engineer the right marketing strategy that keeps consumers engaged with your organization’s digital banking solutions.
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