Financial health initiatives in banking are rapidly evolving from their feelgood CSR roots to become true C-suite level strategic programs. Why? Because the connection to positive business results is clear. Not only can banking providers increase customers’ long-term value, many are leveraging their financial wellness programs for marketing to attract and retain relationships.
This session will widen the aperture banking executives use to view the subject of financial health, and how best to deploy your initiative to benefit customers, employees and the organization alike.
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