CMO Masterminds

Moderator Eric Fulwiler, CEO of Rival, has interviewed hundreds of the world’s foremost CMOs — from Mastercard and Pepsi, to Adobe and the NYT — bringing his deep expertise to conversations about what’s driving results in modern marketing.

Mike Daum brings nearly three decades of experience leading marketing and brand strategy to one of the nation’s largest credit unions competing in one of the most demanding banking markets in the world. His background includes senior marketing roles leading integrated go-to-market growth strategy and brand campaigns at some of the most admired brands in financial services including USAA Bank and KeyBank.

Mike will unpack how Golden 1 is modernizing its marketing engine, evolving into a full-funnel, always-on organization built around personalization, AI, data, and trigger-based activation. He’ll also address change management at scale — from building CMO/CFO partnerships to right-sizing agency and martech partners — and explain why balancing innovation with discipline, and getting the basics right, still matters more than chasing the latest tool.

Melissa Stevens leads marketing and brand strategy with an emphasis on data-driven decisioning, digital-first experiences, and how financial institutions must embrace “disruptive differentiation” to successfully compete in a crowded, low-engagement category. Her marketing leadership and impact have been recognized multiple times by American Banker.

Melissa will share how she elevates marketing’s influence beyond awareness campaigns to shape business operations and growth decisions at the executive level and across the C-suite. The conversation will explore why emotional insight drives better results than rational messaging in financial services, and how to balance AI-driven personalization with authentic human connection in a category built on trust and navigating deeply personal financial moments.

Devin Teles-Cygnar’s senior leadership roles at PNC, Fifth Third, and Fidelity National have shaped his approach to modernizing legacy brands through periods of significant transformation. He’s built a reputation for navigating the tension between innovation and institutional stability while maintaining disciplined focus on measurable growth.

Devin will outline how Northwest Bank is refreshing a 130-year-old regional brand without alienating its core customers. He’ll share lessons on expanding into new markets, balancing performance marketing with long-term brand investment, and influencing change inside complex, regulated organizations. Attendees will gain insight into aligning brand, CX, and growth to make marketing a true strategic lever.