Branding may be the single most important key to success in today’s highly competitive world of commerce. Barbara Corcoran is known for having built the most successful real estate brand in New York City, and now she reveals easy to follow tips on how she does it: how to create an image much bigger than reality; how to use the press to get free publicity; how to turn yourself into the go-to expert in your field. Barbara shares her personal advice, insights and anecdotes on creating a powerful brand.
