Artificial intelligence (AI) and intelligent systems are rapidly redefining the customer experience. Banking providers are embroiled in an arms race to see who can best integrate AI solutions that enhance the user experience, improve marketing ROI, cut costs through automation, and increase revenues. In this session you’ll learn how financial institutions like your can apply AI to deliver a more personalized experience, identify patterns and connections that humans can’t, and automatically field customer inquires in real-time.
Banking executives will learn:
- The future of AI and augmented reality in the banking industry
- Where and how data-driven automation, machine learning and predictive analytics must be integrated into your marketing strategy
- How the 4P’s of marketing must evolve from “Product, Price, Place & Promotion” to “Psychographics, Predictive, Proxy & Pervasive”
- The potential impact new fields like ambient computing, brain-controlled interfaces and quantum computing could have on financial services