Building Brand Awareness with Creative PR

Premiered: 2021-12-14
Length: 22 minutes
Category: Case Studies

Learn how Bankers Trust generated new levels of brand awareness by creating a community-centric “storefront” public relations campaign centered around a simple question.

What You’ll Learn:

• How to think outside the box and engage your local community with fun, innovative and interactive ways
• How to find the right partners you need to bring your creative ideas to life
• Where data fits into your branding and PR strategy, and how you can use it to attract new customers
• How to work across teams to make a bigger impact with your PR campaigns