Everyone is now buying everything online, including those who liked shopping offline. Amid this shift, people are now demanding better, more personalized experiences. Forward-thinking financial institutions are scrambling to better understand and track buying patterns and trends… but that’s not enough. In fact, there’s a huge gap most banking providers don’t recognize — one that prevents them from generating a meaningful ROI from their customer data platform (CPD).
In this session, you’ll see real-world success stories from the financial services industry, showing you how to get more value from your data by creating highly targeted, segmented, insight-driven campaigns. Discover how to extract the full potential of your contextual, demographic, behavioral, online, app-based and email data to create customer journeys that get big results.
Banking executives will learn:
- Why all CDPs are not the same, and the potential pitfalls you need to avoid when picking a solution
- How to use a CDP to solve common challenges in financial services
- Tips for delivering truly personalized customer experiences at scale