All high-performing financial institutions have one thing in common: they use advanced data analytics to achieve their strategic growth objectives — finding and attracting new customers, growing account balances, retaining relationships, and keeping people engaged.
In this session, you’ll learn how to building the right marketing strategy around data-driven insights, including case studies, best practices and multiple examples from within the banking industry. You’ll learn how to create an Amazon-style experience leveraging predictive analytics to determine next-best products, and deliver the right message to the right person at the right time.
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