In today’s social world, great service gets rewarded and poor service goes viral. Just in the past year, bad customer experiences have ruined the reputations of at least a dozen major brands, including financial institutions. Many brands only have to look at comments on social channels to realize they have a serious problem that could put the business at risk. What are best practices brands can take to reduce risk and manage social at scale?
Banking executives will learn:
- What’s different in our new social world
- The critical role social channels should play within your organization’s overarching growth strategy
- Best practices for social media communications from some of the world’s top brands