Get More from Your Website Calculators

Premiered: 2022-07-25
Length: 3 minutes
Category: Demos

Formulate Calculators do more than just crunch numbers, they create a connection with your audience. We designed Formulate to prominently display each calculator’s most important data point and pair it with a timely call to action. It’s not just a tool. It’s a touchpoint.

Designed specifically for financial institutions and based on over 15 years of partnering with credit union marketers, Formulate calculators are interactive, trackable online financial calculators built to be customer-centric lead-generators.


  • Beautifully Engaging: Sleek and modern design keeping current web trends and best practices in mind
  • Easy to Use: Made simple to brand and deploy on websites and landing pages without custom development work
  • Accessible Design: Built to serve people with disabilities and certified to meet accessibility standards
  • Service and Support: Includes a dedicated project manager for onboarding, technical support and best practices for implementation
  • Responsive and Mobile Friendly: Designed to function beautifully on any device


  • Automatic Updates: Deployed with embedded iframes, your calculators are always up-to-date – no custom code required
  • Asynchronous Loading: Keeps page load times snappy and members happy
  • Customized Branding: Seamlessly integrates Formulate into your website or landing page using your brand colors and fonts
  • Customizable CTAs: Reflect your brand’s voice to best serve your members with meaningful calls-to-action

All-in-One Packages

Formulate includes the four most useful calculators right out of the box. No more picking and choosing to meet budgets or weeding through things you can’t use.

At launch, your license will include:

  • Mortgage
  • Auto Loans
  • Savings
  • Credit Card Balance Transfer

Additional calculators in development will be available when released at no additional cost.

Helpful and inviting, Formulate combines simple implementation, customizable branding and mobile-friendly design with trackable, lead generating calls to action.

Download our free guide to learn how to make your online calculators an effective lead-building tool.

Learn more about Formulateschedule a free demo or contact us directly at

More about Edge 

Edge is a strategic, full-service marketing partner – not a vendor – providing expert strategy, execution, and data analytics for traditional and digital marketing campaigns including web development.

Our goal is to expand the capabilities of our partners – helping them grow while in-turn they often grow us as well. We look for ways to develop products and processes that address identified client needs on an ongoing basis – making the lives of our client partners easier and helping solve their business problems along with sharing what we learn.