This session will show you how to plan, produce, and promote content in every step in the consumer buying journey. You’ll take back proven and actionable insights that will help you position your financial brand as the empathetic, helpful, and trusted financial guide for people in the communities you serve so you can generate 10X more leads, loans, and deposits.
Banking executives will learn:
- How to use content marketing to generate more leads for loans and deposits
- How financial brands are already maximizing content for exponential loan and deposit growth
- How to map and align content marketing to every stage of the digital consumer buying journey
- How to define a content marketing production process that simplifies your life
- How to maximize the promotion of your content through digital distribution channels
- How to structure a content marketing team with internal and external talent