To be effective in today’s omnichannel world, you need more than just snapshots of interactions in isolated touchpoints. Financial marketers need to understand every aspect of the customer journey — which interactions occur in which channels, and in what sequence.
CX strategies built around customer journeys encompassing all phases of the customer’s decision for a banking product are 30% more effective at predicting outcomes than merely measuring conversions in an individual touchpoint.
In this session, you’ll see how the best experience managers in banking have optimized their customer journeys to drive revenue growth, with practical steps and tangible lessons from the industry’s early adopters.
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