Content — it seemed like the Next Big Thing just a few years ago. Everyone ran out to create as much of it as possible, and waited for the traffic to come pouring in. But for many, it didn’t… why? For starters, Google began to answer the simple questions on its own. What else has the search engine goliath done to turn your SEO strategy upside down in the last year or two?
This session will review new ways to “go deeper” and understand consumers search behaviors better, and turn your insights into answers that will drive substantial growth in your site traffic. “”How to assess your own level of SEO preparedness, and evaluate your competitors’ SEO strengths and weaknesses.
Banking executives will learn:
- How to prepare your search strategy for the changes to come and future-proof your approach to SEO
- How to steal clicks away from sites ranking above you
- How to identify organic keywords that convert at high rates — search terms you aren’t targeting today
- How to squeeze even more traffic from the keywords you already rank highly for
- How to uncover the “why” behind user intent in less than 5 minutes using PPC search queries