Social Media in Banking: Best Practices & Strategies for Success

Premiered: November 15, 2022
Length: 47 minutes

What role should social media play in a financial institution’s marketing and communications strategy? Should Facebook only be used as platform for engagement, service and support, or can it be leveraged to support marketing objectives? Can business banking teams effectively use LinkedIn as a scalable lever for growth? Where does Twitter fit into the mix? Do financial institutions really need to be active on every platform? And how can financial marketers use social channels to create demand for loans and deposit products?