Strategies to Build Banking Brands that Drive Growth

Premiered: November 14, 2022
Length: 43 minutes

Whether your growth plans focus on M&A, digital banking models, or branch network expansion, it’s never been more critical to have a powerful brand strategy that supports your objectives and maximizes the true value of your initiatives.

This session explores six critical considerations for growth-focused brands, and the decision-making framework financial marketers must deploy to craft a strategy that turns their brand into a catalyst for new- and adjacent market growth. Drawing on real-world case studies and best practices in the industry, you’ll learn how to create
brand differentiation that gives you a competitive advantage and drives growth.