In the past, it was easy to know your customer. You could meet them face to face in a branch and say hello. But these days more interactions occur in online channels than in the real world. Do you know who your digital customers are? How much — if anything — do you really know about them? This session will show you how to arm yourself with powerful new data-drive insights, so you can know your customers, learn what people want and understand what makes them tick.
Banking executives will learn:
- How to build relationships and increase revenues by leveraging the rich streams of data available to financial marketers today
- How cognitive systems can help you and your customers make better decisions
- How augmented intelligence can help you navigate the complexities of the customer journey today
- The shifts required to make the leap from traditional data analytics and cognitive computing