About the Forum

If you did not receive a refund, you can simply apply your credit to the Forum 2022 — no fees, rate increase or additional charges. As a bonus, if roll your credit over to the Forum 2022, you’ll get free access to The Financial Brand’s new on-demand video streaming channel Forum+.

Please send an email to our Attendee Concierge to make sure you’re registered.

No, your registration was cancelled (but we’re excited to welcome you back!). Please head to our registration page to save your seat at the Forum 2022.

You can transfer your registration to a co-worker, or roll your credit to the Forum 2023. To roll your registration over, transfer your registration to a co-worker, or to request a full refund, please send an email to our Attendee Concierge.

If the price you paid in 2020 is lower than the current price for a Forum 2022 registration, we will match your 2020 price for up to two co-workers. Please send an email to our Attendee Concierge to get your co-worker(s) registered.

Yes. You’ll create a new reservation at the Aria for the Forum 2022. You can book your room quickly and easily using our online reservation portal.

Due to the COVID pandemic, Zappos is currently not allowing their indoor tours, but that may change in the coming months. For the time being, we’ll continue to hold your space on the tour if you paid for the Forum 2020 and are rolling your registration over to the Forum 2022.

To keep the content timely and relevant, we will be putting an entirely new agenda together for the Forum 2022. If you would like to be considered, please submit your full session description here. You may also send an email to Amanda McCoy, VP/Operations at The Financial Brand, with any questions.

The floor plan for the Forum 2022 will be essentially identical to the layout for the Forum 2020. If your company would like to secure the same space and sponsorship package, you have until October 31, 2021 to let us know you’d like to renew your agreement. After that, your booth space and sponsorship package will be made available to the public on a first-come/first-serve basis.

All past Forum sponsors are encouraged to send an email to Tami Brown, VP/Sales at The Financial Brand, immediately.

The Financial Brand has a “No-Risk Covid Guarantee.” If the Forum 2022 is cancelled because of issues related to the coronavirus pandemic, all attendees will be entitled to a full refund. Alternatively, you can chose to roll your registration over to a future conference hosted by The Financial Brand, and we will honor whatever price you paid without any additional increase or fee(s).

To help protect the health and wellness of all participants, everyone attending the Forum 2022 agrees to adhere the policies outlined in our Health, Safety, & Wellness Policy.

In addition to the Aria Hotel & Casino’s policies and procedures, The Financial Brand will make masks, latex/nitrile gloves, hand sanitizer and disinfectant wipes available to attendees who request them. Other guidelines include:

• Wash your hands frequently, particularly before eating, after using the restroom, and taking smoke breaks.
• Avoid touching your eyes, nose, and mouth unless you’ve just washed your hands.
• If you sneeze or cough, cover your mouth with your sleeve into a flexed elbow.

Should you develop any symptoms of illness (e.g., sneezing, coughing, fever, shortness of breath and other respiratory issues, sore throat, tiredness, aches, nasal congestion, runny nose, diarrhea, etc.), during the Forum 2022 or while traveling to it, please immediately inform both the Aria Hotel & Resort and The Financial Brand. If you suspect that you are ill, please wear a mask at all times, and remain in your hotel room. (We recommend doing this as a common courtesy, whether you may be infected with Covid or not.)

The Financial Brand has no plans to implement any vaccine requirement at the Forum 2022. We do not intend to ask attendees about their vaccinated status, nor show any proof of vaccination.

At this time, there are no federal, state or local policies related to the vaccinated status of conference attendees. If, however, a vaccine policy is adopted by either federal, state or local authorities, or by the Aria Hotel & Resort, we will immediately alert all attendees.

The Financial Brand has no plans to test attendees before or during the Forum 2022 conference.

At this time, there are no federal, state or local policies requiring testing of conference attendees. If, however, a testing policy is adopted by either federal, state or local authorities, or by the Aria Hotel & Resort, we will immediately alert all attendees.

As of March 9, 2022, the State of Nevada no longer requires guests and employees wear face coverings in any indoor or outdoor public space.

No. At this time, there are no federal, state or local policies concerning social distancing in Las Vegas. The Aria Hotel & Resort encourages guests to maintain 6′ when possible, but we do not anticipate that this policy will be in place during the Forum 2022.

We anticipate anywhere between 2,500 and 3,000+ attendees at The Financial Brand Forum 2022, representing over 900+ of the most respected and progressive financial institutions on the planet. In fact, one in every 15 banking providers in the U.S. will be there.

Roughly two-thirds of attendees work directly for a retail financial institution, which means more time networking with peers.

Any senior-level executives in the banking industry looking to fuel their institution’s growth, especially those with marketing responsibilities.

Over 63% of the attendees are VP-level or higher. The most common titles attendees hold include CEO, CMO, COO, EVP, VP and AVP.

Attendees divide evenly between banks and credit unions, with an average asset size of $20 billion and a median of $1.3 billion.

The Financial Brand Forum is built specifically for retail banking institutions. Attendees hail from banks and credit unions of all sizes, representing over 40 different countries around the world.
Many other financial services firms attends as well, including major investment firms and insurance providers.

The Financial Brand has been honored to welcome many of the biggest, most prestigious and most respected banks in the world to the Forum, including Wells Fargo, BBVA, RBC, Scotiabank, BMO, US Bank, PNC, CIBC, Capital One, TD Bank, AIB, Regions, KeyBank, Synchrony, Charles Schwab, Bank of the West, Discover, Navy Federal Credit Union, Banamex, First Republic, ATB Financial, BOK, East West Bank, Frost Bank, Umpqua, Susquehanna, Vancity, Associated Bank, IBERIABANK, UMB, Arvest Bank, Coast Capital Savings, FirstBank, BECU and many more.

The Financial Brand Forum has many sessions covering marketing, audience segmentation and targeting, personalization, data analytics, AI/machine learning, digital strategies, innovation in the financial sector and other issues that would impact any organization’s strategic plan.

The keynote speakers always deliver presentations that are broadly relevant and inspirational for senior leaders working in any industry.

Take a look at the agenda and you may see why attendees come from firms like Schwab, Prudential, and TD Ameritrade.

We record all keynote presentations and breakout sessions. These recordings are available for playback for attendees with access to The Financial Brand’s Forum+ on-demand video streaming service. As a Forum+ subscriber, you don’t have to worry about missing any sessions at the conference, and you can watch all your favorites again when you get back to the office.

Please note: Speaker restrictions or technical difficulties during the live event may prevent a very small percentage of presentations from being included in the final compilation of videos.

No, unfortunately The Financial Brand Forum does not offer any continuing education credits.

Speaker proposals may be submitted through this page.

Please note: To be considered for a speaking slot, you must include a link to a video where we can see you speaking at an event in front of a live audience. We also need to see a sample slide deck.

We typically book all breakout speakers 6-12 months in advance. By April at the latest, the entire agenda will be booked solid and no more speaking slots will be available.

We have reserved a limited number of rooms for attendees at Aria at the special discounted rate of $225 per night (single/double occupancy).

The rack rate for rooms at the Aria often run over $350.00, with an additional $35.00 “resort fee” for guest amenities like internet access and fitness facilities. Your discounted attendee rate of $225 is all-inclusive — a savings of $125.00 per night!

Please note: You must book your room by October 12th, 2022 to secure the special attendee rate. We strongly encourage you to make your hotel reservations now. Space is limited, and these discounted rooms will sell out prior to the conference.

You should book your hotel room directly through our dedicated online reservations portal.

Please Note: If you use travel sites like Expedia, Travelocity, Hotels.com, Kayak or Trivago, you will not receive the special room rate for Forum conference attendees. Also, do not book your hotel reservation with any third party offering to make it on your behalf. If you get a call from anyone claiming to be affiliated with The Financial Brand, the Aria or the Forum conference, please notify us immediately at hello@thefinancialbrand.com.

To get the most out of your Forum experience, we recommend you stay four nights:

• Sunday, November 13th
• Monday, November 14th
• Tuesday, November 15th
• Wednesday, November 16th

The Forum 2022 will open on Sunday the 13th with concurrent workshops running in the afternoon from 1 pm to 4 pm. The Marketplace exhibit hall will open at 5 pm with a hosted cocktail reception, followed by a private performance by late night comedy legend Jay Leno at 7 pm. Both Monday, November 14th and Tuesday, November 15th has a full schedule from 8:00 am to 5:00 pm. The conference will wrap by 3:00 pm on Wednesday, November 16th.

Attendees flying from the East Coast should plan to arrive on Saturday, November 12th to ensure access to the workshops and evening entertainment. West Coast attendees should plan for an early flight on Sunday, November 13th or consider coming in the day prior.

After the conference, if you are trying to fly back to the East Coast, we strongly recommend you stay at the Aria on Wednesday night. Some attendees try to leave the conference early on Wednesday — we do not recommend this. Past attendees have told us they seriously regretted leaving early because they miss out on too much and get home too late.

If you are flying to a destination on the West Coast, you can stay for the final closing keynote and still probably find a flight out that will get you home at a decent time.

The Aria typically charges guests a resort fee of $35.00 per day, but that fee is included in your special $225 room rate. This gets you unlimited high-speed wireless internet access, access to the resort’s cardio fitness center, as well as access to the hotel’s pool.

You can stay any night between Wednesday, November 9th and Friday, November 18th for the special Forum 2022 attendee room rate only $225 per night — perfect if you’d like to stay longer and squeeze in a little vacation time.

There are plenty of hotels on the Las Vegas Strip, and you can stay at any one of them. However, staying at the Aria will help you maximize your experience at the Forum 2022. If you want more opportunities to network with your fellow attendees and less overall stress, you will definitely want to stay at the Aria.

Don’t waste time getting to and from the conference venue. Even if you just stay right next door or across the street from Aria, it can still take over 15-20 minutes to walk back and forth. And you won’t have anywhere to drop your stuff, or do a quick refresh in your room.

No. Your registration fee includes all working materials, access to all sessions, a digital toolbox, food and beverages for three days, three cocktail receptions with open bar, and access to the Forum 2022 mobile app. Attendees should book their own hotel accommodations and flights.

The conference will officially kick off Sunday, November 13th at 1:00 pm with half-day workshops, with a cocktail reception in the Forum 2022 Marketplace Exhibit Hall, followed by a private performance by Jay Leno following.
The conference will wrap up at 3:00 pm on Wednesday, November 16th.

Yes. Everyone who attends The Financial Brand Forum can go to any session in the agenda. All registrants — including speakers, sponsors, exhibitors, and attendees from banks and credit unions — receive an all-access pass.

Please note: There are some private events (e.g., luncheons, dinners, parties) that are invitation-only. And those with a guest pass ($595) may only participate in food/beverage events — breakfast, lunch, refreshment breaks and receptions.

We record all keynote presentations and breakout sessions. These are available for playback for attendees who add a Forum+ subscription to their package.

Please note: Speaker restrictions or technical difficulties during the live event may prevent a very small percentage of presentations from being included in the final compilation of videos.

Whatever makes you comfortable. Business casual is what most attendees opt for, but really you can wear whatever you like. Feel free to wear jeans and shirts with your institution’s logo on them. You certainly aren’t expected to wear a suit, skirt or jacket — nothing formal, although some attendees do, and that’s okay. Typically, the only people who are dressed in suits are speakers, sponsors and exhibitors.

We do, however, encourage you to bring a sweater, fleece top, or light jacket in case you get a little cold during one of the sessions. Sometimes hotels in Las Vegas can get a bit overzealous with the air conditioning.

Prior to the conference, attendees registered in the “Bank” and “Credit Union” categories will receive invitations from select sponsors for private functions including dinners, Lunch & Learn sessions, and off-site events. All invitations will come directly from the sponsor, and they are responsible for managing RSVPs.

Absolutely! The mobile app for The Financial Brand Forum is available roughly two weeks before the conference kicks off. An email will with login details will be sent to all registered attendees around that time.

The Financial Brand is usually able to accommodate the dietary needs for most attendees with allergies and/or various dietary restrictions. To make special dietary arrangements, please send an email to Amanda McCoy, VP/Operations at The Financial Brand.

Yes. To coordinate your arrangements, please send an email to Amanda McCoy, VP/Operations at The Financial Brand.