About the Forum

The Financial Brand Forum — the biggest and best conference in the banking world — will be held in Las Vegas in May 20-22, 2024.

The Financial Brand Forum
May 20-22, 2024
Aria Hotel & Resort | Las Vegas

The Forum 2024 is hosted by The Financial Brand, one of the world’s largest publications in the retail banking world, with 2.0 million readers in 200+ countries.

The Financial Brand Forum is the world’s most elite conference on marketing, CX, data analytics and digital transformation in banking. The event is built exclusively for senior-level executives working in the financial industry, with a specific emphasis on those in marketing roles at retail banks and credit unions based in North America.

The Forum 2024 is specifically engineered to help financial institutions tackle the biggest challenges in retail banking, with dozens of strategy sessions and how-to presentations — three days jam-packed with the big ideas and actionable insights guaranteed to build both your brand and your bottom line. Learn from the best and brightest in retail banking, as they reveal the latest trends, new innovations and advanced techniques that are transforming the financial industry today.

More than 2,500 senior executives from 900+ of the most progressive and respected financial institutions on earth are expected to attend the Forum 2024. One in every 15 banking providers in the U.S. will attend, and over two-thirds of attendees are VP-level or higher.

Contact Info

The Financial Brand
P.O. Box 388
Gig Harbor, WA 98335

Attendee Concierge & Helpline

Frequently Asked Questions


For people who work at financial institutions (e.g., retail banks and credit unions), a Standard Pass costs $2,995, but you can save big the earlier you register — former attendees save even more!

If you register early, you’ll get an automatic upgrade to a Gold Pass including a complimentary ticket to see Jim Gaffigan’s private preformance opening night and access to the Forum+ video library with recordings of all sessions.

Banks &
Credit Unions
Super Early Bird Discount
(ended September 15, 2023)
$1,795 $1,995
Early Bird Discount
(ended December 7, 2023)
$2,095 $2,295
Winter Discount
(ended February 22, 2024)
$2,295 $2,495
Final Discount
(ended April 4, 2024)
$2,495 $2,695
Standard Rate
(No discount)
Groups of 3+
(ends April 30, 2024)
$1,995 per person
Vendors, Suppliers & Others $2,995

Please note: You must work at a retail financial institution to qualify for discounted ticket prices.

For vendors, suppliers, consultants, leagues/associations and others, the registration fee is $2,995, which automatically includes access to Forum+ for one year. If you do not work at a government-regulated financial institution (e.g., insured by the FDIC or NCUA), you probably fall into this category, although some other financial institutions including direct/digital-only banks will qualify for discounted rates.

There are generous discounts for bank and credit union employees who have attended The Financial Brand Forum in the past. To get your special alumni discount code, please send an email to our Attendee Concierge.

For banks and credit unions sending three or more attendees, the cost is $1,995. Click here for more information on group rates.

Please note: Group rates are not available for vendors, suppliers, consultants and others.

You can add another attendee to your group at any time. If you want to register yourself now and add attendees later, everyone in your group will automatically qualify for our special group rates. For assistance, please send an email to the Forum Attendee Concierge.

Forum+ is The Financial Brand’s on-demand video streaming service — like Netflix, only specific to the financial industry. This online channel features videos of all keynotes and breakout sessions from the Forum 2024, and includes over 80 videos from past Forum conferences.

If you register for the Forum 2024 early, you will automatically receive an upgrade to a Gold Pass including access to the Forum+ video channel until April 2025.

If you do not work for a bank or credit union, you must register in the “Other” category. The Financial Brand offers only 150 passes per year in the “Other” category, and these passes sell out quickly.

If your email is not name@abccreditunion.org or name@abcbank.com, please do not register in the “Bank” or “Credit Union” categories. Your registration may be cancelled.

If you do not work for a bank or credit union, you must register in the “Other” category. The Financial Brand offers only 150 passes per year in the “Other” category, and these passes sell out quickly.

If your email is not name@abccreditunion.org or name@abcbank.com, please do not register in the “Bank” or “Credit Union” categories. Your registration may be cancelled.

Registered attendees who work for banks and credit unions may bring their spouse, partner or friend for $695. This special pass allows your guest to join you for breakfast, lunch and cocktail receptions, but they will not be allowed to attend any sessions during the conference.

If you are unable to attend, you are welcome to send a substitute. Or if you cancel in writing by March 7, 2024, you can receive a full refund. After that date, there is a $500.00 fee, provided we receive a written cancellation notice from you prior to the conference date. Registrants who do not cancel in writing before the cancellation deadline or do not attend the conference are not eligible for a full refund of their registration fee. To cancel, please send an email to the Forum Attendee Concierge.

Yes. If you don’t come away from The Financial Brand Forum with at least a dozen new ideas that will build both your brand and your bottom line, we will give you your money back — no questions asked.

No, sorry. Unfortunately complimentary registrations and scholarships are not available.

You can download the IRS W-9 form for The Financial Brand by clicking the button below.

Registration for the Forum 2025 will open Wednesday, May 22nd, 2024.

Please send an email to our Attendee Concierge including the embassy name, address, and contact person the letter should be addressed to. Your letter will be processed in 24-28 hours.


We anticipate around 2,500 attendees at The Financial Brand Forum 2024, representing over 900+ of the most respected and progressive financial institutions on the planet. In fact, one in every 15 banking providers in the U.S. will be there.

Roughly two-thirds of attendees work directly for a retail financial institution, which means more time networking with peers.

Any senior-level executives in the banking industry looking to fuel their institution’s growth — especially those with marketing responsibilities — should attend The Financial Brand Forum.

Over 63% of the attendees are VP-level or higher. The most common titles attendees hold include CEO, CMO, COO, EVP, VP and AVP.

Attendees divide evenly between banks and credit unions, with an average asset size of $20 billion and a median of $1.3 billion.

The Financial Brand Forum is built specifically for retail banking institutions. Attendees hail from banks and credit unions of all sizes, representing over 40 different countries around the world.
Many other financial services firms attends as well, including major investment firms and insurance providers.

The Financial Brand has been honored to welcome many of the biggest, most prestigious and most respected banks in the world to the Forum, including Wells Fargo, BBVA, RBC, Scotiabank, BMO, US Bank, PNC, CIBC, Capital One, TD Bank, AIB, Regions, KeyBank, Synchrony, Charles Schwab, Bank of the West, Discover, Navy Federal Credit Union, First Republic, ATB Financial, BOK, East West Bank, Frost Bank, Umpqua, Susquehanna, Vancity, Associated Bank, IBERIABANK, Arvest Bank, Coast Capital Savings, UMB, FirstBank, BECU and many more.

The Financial Brand Forum has a wide range of sessions covering everything from CX and marketing, to data analytics and AI/machine learning, with an emphasis on innovations and growth strategies in digital channels — all issues that would impact any financial institution’s strategic plan.

Keynote speakers at The Financial Brand Forum always offer insights that are broadly relevant and inspirational for senior leaders working in any industry. Similarly, breakout sessions will be relevant to executives in just about any vertical, but should have particular relevance to those in the financial sector.

Take a look at the agenda and you’ll see why firms like Schwab, Prudential, and TD Ameritrade attend the Forum conference.

We record all keynote presentations and breakout sessions. These recordings are available for playback for attendees with access to The Financial Brand’s Forum+ on-demand video streaming service. With a Forum Gold Pass, you won’t have to worry about missing any sessions at the conference, and you can watch all your favorites again when you get back to the office.

Please note: Speaker restrictions or technical difficulties during the live event may prevent a very small percentage of presentations from being included in the final compilation of videos.

No, unfortunately The Financial Brand Forum does not offer any continuing education credits.

Speaker proposals may be submitted through this page.

Please note: To be considered for a speaking slot, you must include a link to a video where we can see you speaking at an event in front of a live audience. We also need to see a sample slide deck.

We typically book all breakout speakers 6-12 months in advance. By February or March, the entire agenda will be booked solid and no more speaking slots will be available.


The conference will officially kick off Monday, May 20th at 9:00 am with half-day workshops in both the morning (9 am to noon) and the afternoon (1 to 4 pm), with a cocktail reception in the Forum 2024 Marketplace Exhibit Hall, followed by a private performance by Jim Gaffigan.

There will be two full days of conference content on Tuesday, May 21st and Wednesday, May 22nd. The conference will wrap up at 5:30 pm on Wednesday, May 22nd.

Yes. Everyone who attends The Financial Brand Forum can go to any session. All registrants (except those with Guest Passes) — speakers, sponsors, exhibitors, and attendees from banks and credit unions — receive an all-access pass.

Please note: Those with a Guest Pass ($695) may only participate in food/beverage events — breakfast, lunch, refreshment breaks and cocktail receptions, and there are some private events (e.g., luncheons, dinners, parties) that are invitation-only.

Whatever makes you comfortable. Business casual is what most attendees opt for, but really you can wear whatever you like. Feel free to wear jeans and shirts with your institution’s logo on them. You certainly aren’t expected to wear a suit, skirt, or jacket — nothing formal, although some attendees do, and that’s okay. Typically, the only people who are dressed in suits are speakers, sponsors and exhibitors.

We do, however, encourage you to bring a sweater, fleece top, or light jacket in case you get a little cold during one of the sessions. Sometimes hotels in Las Vegas can get a bit overzealous with the air conditioning.

Prior to the conference, attendees registered in the “Bank” and “Credit Union” categories will receive invitations from select sponsors for private functions including dinners, Lunch & Learn sessions, and off-site events. All invitations will come directly from the sponsor, and they are responsible for managing RSVPs.

Absolutely! The mobile app for The Financial Brand Forum is available a few weeks prior to the conference. An email will with login details will be sent to all registered attendees at that time.

The Financial Brand is usually able to accommodate the dietary needs for most attendees with allergies and/or various dietary restrictions. To make special dietary arrangements, please send an email to Amanda McCoy, Chief Operations Officer at The Financial Brand.

Yes. To coordinate your arrangements, please send an email to Amanda McCoy, Chief Operations Officer at The Financial Brand.


No. Your registration fee includes all working materials, access to all sessions, a digital toolbox, food and beverages for three days, three cocktail receptions with open bar, and access to the Forum 2022 mobile app. Attendees should book their own hotel accommodations and flights.

We have reserved a limited number of rooms for attendees at Aria Resort and Vdara Resort for as little as $270 per night (single/double occupancy).

The rack rate for rooms at the Aria often run over $380.00, with an additional $35.00 “resort fee” for guest amenities like internet access and fitness facilities.

Please note: You must book your room by April 16, 2024 to secure the special attendee rate. We strongly encourage you to make your hotel reservations immediately. Space is limited, and these discounted rooms will sell out prior to the conference.

You should book your hotel room directly through our dedicated online reservation portals for Aria Resort and Vdara Resort.

Please Note: If you use travel sites like Expedia, Travelocity, Hotels.com, Kayak or Trivago, you will not receive the special room rate for conference attendees.

Also, do not book your hotel reservation with any third party who contacts you. If you get a call from anyone claiming to be affiliated with The Financial Brand, the Aria, the Vdara or the Forum conference, please notify us immediately at hello@thefinancialbrand.com.

To get the most out of your Forum experience, we recommend you stay four nights:

  • Sunday, May 19th
  • Monday, May 20th
  • Tuesday, May 21st
  • Wednesday, May 22nd

The Forum 2024 has concurrent workshops running Monday, May 20th from 9 am to 4 pm. The Marketplace Exhibit Hall opens at 5 pm with a hosted cocktail reception, followed by a private performance by comedy legend Jim Gaffigan at 7 pm. Both Tuesday, May 21st and Wednesday, May 22nd has a full schedule from 8:00 am to 7:00 pm. The conference will wrap by 5:30 pm on Wednesday, May 22nd.

Attendees flying from the East Coast should plan to arrive on Sunday, May 19th to ensure access to the workshops and entertainment on Monday.

After the conference, if you are trying to fly back to the East Coast, we strongly recommend you stay at the Aria on Wednesday night. Some attendees try to leave the conference early on Wednesday — we do not recommend this. Past attendees have told us they seriously regretted leaving early because they miss out on too much and get home too late.

If you are flying to a destination on the West Coast, you can stay for the final closing keynote and still probably find a late flight out. We do not recommend booking a flight that departs before 8:00 pm.

The Aria typically charges guests a resort fee of $35.00 per day, but that fee is included in your special $225 room rate. This gets you unlimited high-speed wireless internet access, access to the resort’s cardio fitness center, as well as access to the hotel’s pool.

You can stay any night between Thursday, May 16th and Sunday, May 26th for a special Forum 2024 attendee room rate — perfect if you’d like to stay longer and squeeze in a little vacation time. (Please note: the room rate for days in your extended stay will vary depending on which days you select.)

There are plenty of hotels on the Las Vegas Strip, and you can stay at any one of them. However, staying at the Aria or Vdara will help you maximize your experience at the The Financial Brand Forum.

Don’t waste time getting to and from the conference venue. Even if you just stay right next door or across the street from Aria, it can still take over 15-20 minutes to walk back and forth. And you won’t have anywhere to drop your stuff, or do a quick refresh in your room.

If you want more opportunities to network with your fellow attendees and less overall stress, you will definitely want to stay at the Aria or Vdara.

Register for The Financial Brand Forum Now