Financial Brand Makeover: Keys to Strategic Brand Differentiation & Awareness

Premiered: November 14, 2022
Length: 43 minutes

Get a front row seat into the brand transformation journey of a real financial institution — a rare opportunity see what worked and what didn’t as Premier America, a $3 billion credit union, implemented an expressive branding strategy based on brand values and market resonance. You’ll learn how they identified the true character and core principles that drive their brand strategy, as they fight for brand distinction in one of the most highly competitive banking markets in the United States.

This unique session will show you how others overcome the same internal pitfalls and cultural challenges when tackling entrenched beliefs in pursuit of a powerful and differentiated brand strategy.

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