Four Steps to Sharpen Your Brand’s Focus

Premiered: 2021-08-24
Length: 14 minutes

Financial institutions look to new products, services, and technologies to build stronger relationships with consumers, but continue losing market share to a growing surge of fintechs. In this session, explore the importance of culture in the competitiveness of any financial brand.

This presentation highlights the steps your organization must take to shift its focus from tactics to purpose, outlining a specific approach to align mindsets and behaviors around consumers’ genuine needs.

Banking executives will learn:

  • How culture unintentionally becomes internally focused (and often unproductive)
  • What consumers really want from financial institutions and how to create a brand
  • Why traditional mission statements fall short
  • How to create a consumer-focused mission statement
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Andrea Olson

CEO

Pragmadik

Andrea Olson

CEO

Pragmadik

Trained as a behavioral scientist and customer-centricity expert, Andrea helps companies better understand their customers through behavioral economics. She also speaks from the stage, teaching others the art and science of customer understanding.nnAn avid writer and published author, Andrea is a contributing writer on a spectrum of customer behavior, organizational culture, and leadership topics for Entrepreneur Magazine, Rotman Magazine, and Chief Executive Magazine, to name a few.nnShe is a 4-time ADDY award winner, a visiting lecturer at the University of Iowa, Director of the Hawkeye Startup Incubator, a TEDx presenter, and TEDx speaker coach.