All Speakers

Corey Wrinn oversees all sales, marketing, research, and operational functions at Rivel Banking Research, which conducts primary research on U.S. banking customers. The research analysis informs clients on market position, identifies growth opportunities, and monitors community impact. Before joining Rivel, Corey was the inaugural Director of Institutional Research at Choate Rosemary Hall, building data-informed decision-making systems. His background includes positions in enrollment management focusing on market survey insight and predictive modeling. Corey holds an MPA from UConn and a project management certificate from Cornell.

Danielle Calcara is a visionary leader, journalist, writer, designer, and strategist with 17 years as a media marketing executive. Winner of 10 Emmy Awards, 11 Global Entertainment Marketing Academy of Arts Awards, and two National Edward R. Murrow Awards, she has led brand development and transformational marketing for major television networks including CBS, NBC, FOX, CW, and MyNetworkTV. Her bold creative and research-based strategies have driven historic growth in media markets across the country. Danielle joined NewGround International in 2025.

Don Sklenka brings nearly 25 years of digital marketing experience spanning production, UX/UI design, media strategy, Dynamic Creative Optimization, and artificial intelligence. He spent most of his career at global agency networks including Publicis and dentsu, leading omnichannel strategies for Fortune 500 brands across retail, CPG, automotive, and healthcare. At Claritas, Don scales the company’s patented AI solutions across creative, media, and audience performance, helping clients deliver smarter campaigns through real-time decisioning, generative creative, and predictive analytics.

Eric Fulwiler builds businesses through modern marketing, management, and innovation practices. Over 15 years, he has helped build some of the world’s biggest brands, from billion-dollar startups to Fortune 50 enterprises. Eric spent a decade in the agency world and was a first-15 employee and Managing Director of EMEA for VaynerMedia, founded by Gary Vaynerchuk. He also served as Chief Marketing & Commercial Officer for 11:FS, a global fintech consultancy that builds digital banking solutions.

Jake Engle oversees corporate communications, public relations, and brand experience for this fast-growing Indianapolis-based credit union. With nearly a decade of experience in financial services, he has helped banking brands bring new energy to their stories, creating culturally relevant messaging centered on financial health and well-being. Recognized as an Indianapolis Business Journal “20 in their Twenties” honoree and Credit Union Times “Rising Star,” Jake combines creativity, energy, and strategy to reimagine consumers’ relationships with financial services.

Jessica Bielmann is Director of Growth Marketing at Suncoast Credit Union, Florida’s largest credit union, where she oversees member acquisition, strategic partnerships, and retail marketing. Her career includes experience with financial institutions and brands such as Transitions Lenses, BlueCross BlueShield, and The Florida Lottery.

Jill Castilla is a nationally recognized banking leader and innovator in financial technology. She took the helm of a struggling Citizens Bank of Edmond in 2009, navigating one of the fastest turnarounds during the financial crisis. Named American Banker’s “Community Banker of the Year” and consistently rated among the “25 Most Powerful Women in Banking” for 11 consecutive years, she also founded ROGER, the fastest-growing digital military bank in the country. Jill currently serves on the Federal Reserve Federal Advisory Council alongside CEOs of the nation’s largest banks.

Jonathan Hanson brings over 18 years of financial services marketing experience to VyStar Credit Union, the second-largest credit union in Florida serving more than 1 million members with assets over $14 billion. As SVP of Marketing Strategy and Member Engagement, he is responsible for all performance marketing efforts, marketing research insights, regional marketing, and member satisfaction initiatives that support VyStar’s ambitious growth goals.

Katherine Eddleman oversees a multimillion-dollar, cross-channel media program driving brand awareness and customer growth for one of the nation’s largest regional banks. With over 15 years in marketing, she collaborates with top-tier agencies to seamlessly integrate upper-funnel brand storytelling with high-impact, data-driven digital campaigns. Her innovative approach spans traditional and digital channels including TV, connected TV, social media, search, and programmatic advertising. Katherine holds degrees from Auburn University and the University of Alabama.

Kevin Poirot is Chief Strategy Officer at PWCampbell, where he has been instrumental in creating and growing the Branded Environments division since joining in 1998. He collaborates with senior managers to enhance business operations and lead strategic planning efforts.

Mark Spotanski leads Marketing Execution and Project Management for FNBO’s credit card partnerships. He oversees all new partner launches, major strategic initiatives, client relationship management, and execution of print, digital, and on-property marketing campaigns. Mark also directs conversion and pricing activities and contributes to the Partnership Management Committee. With nearly 25 years in financial services and credit cards, he has held leadership roles across marketing, client management, technology, and operations.

Mike Cessario founded Liquid Death, one of the fastest-growing non-alcoholic beverage brands, and was recognized by Time 100 Next 2024 as an emerging leader shaping the future. Liquid Death uses comedy and entertainment to make health and sustainability more fun, packaging water in infinitely recyclable tallboy cans that compete with energy drinks and junk food. Previously, Mike worked in the agency world as a creative executive at VaynerMedia, Crispin Porter Bogusky, and Humanaut, working with brands including Netflix, Organic Valley, and Toyota.

Missy Hildebrand has worked in digital marketing, strategy, and web development since 2012. She brings deep experience across leading CMS and ecommerce platforms and works at the intersection of strategy, technology, and marketing to drive measurable growth.