Financial Brand Forum

April 5–7, 2027 · Las Vegas

About

About & FAQs

What the Forum is, who it is for and practical answers.

Attendee List

The banks, credit unions and leaders in the room.

Why Attend

11 reasons you can't miss the Forum 2027.

Testimonials

Read more about what attendees have to say.

Photo Gallery

Explore the Forum 2026 conference photos.

About

Ways to Attend

Group Rates

Bring the team with discounted group pricing.

Speak

Pitch a session for the stage.

Sponsor

Put your brand in front of the buyers.

Register

Take your seat at the Forum 2027 Conference.

Ways to Attend

Agenda

Agenda Highlights

Inspirational keynotes, how-to breakouts and more! Forum 2027 Agenda Coming Soon.

Keynotes

Meet the speakers challenging how banking leaders think and lead.

Learning Labs

Interactive sessions built by bankers, for bankers.

Breakout Sessions

How-to sessions guaranteed to fuel your bottom line.

Brochure

Get a first look at the Forum 2027 in this 28+ page PDF.

Past Speakers

Recent Forum speakers.

Agenda

Venue

Venue

Forum

FBF2027 updates

  • When AI Picks the Bank: How to Win the Recommendation

    ChatGPT picks its shortlist of banks before it even searches. If you’re not on it, your odds of being recommended are low. You’ll see the behind-the-scenes view of how AI searches before giving answers, and learn who gets named, who gets skipped, and why. You’ll leave with the prompts to see where your brand stands.

  • Engineering the Right Level of Autonomy for Agentic AI in Banking

    AI is moving from answering questions to taking action — resolving disputes, servicing accounts and making decisions on customers’ behalf. That raises a critical question: how much autonomy can a bank allow without exposing the institution to unacceptable risk Drawing on experience with production systems inside a regulated institution, this session tackles agentic AI’s central…

  • From Pilot to Production: Scaling AI Personalization in Banking

    AI-powered recommendation engines that perform well in development face a much tougher test when deployed inside regulated financial institutions. Sparse customer data, strict latency requirements, compliance reviews and limited testing opportunities can make even promising models impractical at scale. Drawing on real production experience, this session reveals how financial institutions can choose customer signals and…

  • From Internal Alignment to Market Advantage: Turning Culture Into Growth

    As AI becomes more accessible, technology alone will become harder to use as a sustainable competitive advantage. The institutions that outperform will be those that can align leadership, employees, culture and strategy around a shared vision — and execute consistently. This session reveals how financial institutions can close the gaps between strategy and execution, translate…