Financial Brand Forum

April 5–7, 2027 · Las Vegas

About

About & FAQs

What the Forum is, who it is for and practical answers.

Attendee List

The banks, credit unions and leaders in the room.

Why Attend

11 reasons you can't miss the Forum 2027.

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About

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Bring the team with discounted group pricing.

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Take your seat at the Forum 2027 Conference.

Ways to Attend

Agenda

Agenda Highlights

Inspirational keynotes, how-to breakouts and more! Forum 2027 Agenda Coming Soon.

Keynotes

Meet the speakers challenging how banking leaders think and lead.

Learning Labs

Interactive sessions built by bankers, for bankers.

Breakout Sessions

How-to sessions guaranteed to fuel your bottom line.

Brochure

Get a first look at the Forum 2027 in this 28+ page PDF.

Past Speakers

Recent Forum speakers.

Agenda

Venue

Venue

Forum

FBF2027 updates

  • The Human Advantage: Turning LinkedIn Into a Growth Engine for Banks & Credit Unions

    Banks can post on LinkedIn every day and have little to show for it. Company pages may keep a brand visible, but executives and bankers make it credible. Without their voices, valuable opportunities to connect with prospects, customers and recruits go unrealized. This fast-paced crash course goes beyond profile setup and posting basics to show…

  • When AI Picks the Bank: How to Win the Recommendation

    ChatGPT picks its shortlist of banks before it even searches. If you’re not on it, your odds of being recommended are low. You’ll see the behind-the-scenes view of how AI searches before giving answers, and learn who gets named, who gets skipped, and why. You’ll leave with the prompts to see where your brand stands.

  • Brand Drift: Why Great Brands Lose Their Magic (and How to Get It Back)

    Iconic brands rarely lose relevance overnight. They slowly drift away from the experiences that once made them distinct. Financial institutions face the same danger when efficiency pressures and everyday operational decisions erode the human connections that used to set them apart. This session reveals how banking leaders can keep their brand promises alive through everyday…

  • Turning Brand Promises Into Customer Experiences That Deliver

    Financial institutions spend millions creating expectations their own organizations sometimes fail to deliver. A great campaign can drive a prospect to your door, but one broken process, inconsistent answer or disengaged employee can erase that investment in seconds. This provocative session reveals how employee behavior, operational decisions, technology and organizational silos undermine marketing ROI —…

  • Building Sustainable Financial Education Programs That Strengthen Banking Relationships

    Consumers are searching for financial guidance, but too often banks and credit unions surrender that conversation to finfluencers and other online voices. Traditional institutions rarely commit the resources needed to sustain financial education programs beyond launch. This session provides a practical blueprint for making financial education a lasting part of your institution’s engagement strategy. You’ll…

  • Aligning Bank Marketing Investment With Strategic Growth Objectives

    Every budget cycle brings the same questions: Are we spending enough? How do we compare with peers? And where should the next marketing dollar go? Peer benchmarks can tell you what other institutions spend, but they can’t tell you what your institution needs to invest to achieve its growth goals. In this session, you’ll learn…