FBF2027 updates
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Forum Unscripted: The Marketers in the Arena
What happens when you bring together marketing leaders who have helped shape some of the world’s most recognizable brands — and take away the script? Four marketing executives with experience spanning brands like Mars, Unilever, Discover, Wayfair, Salesforce, SharkNinja, LinkedIn, and the Los Angeles Rams take the stage for a candid conversation about the decisions…
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Forum Challengers
Breakthrough thinking starts by challenging what we assume to be true. Jason Dorsey uses behavioral research to overturn conventional wisdom about generations and consumers, while Adam Savage uses curiosity, experimentation and failure to put accepted wisdom to the test. One challenges assumptions with data. The other through experimentation.
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Forum Challengers
Breakthrough thinking starts by challenging what we assume to be true. Jason Dorsey uses behavioral research to overturn conventional wisdom about generations and consumers, while Adam Savage uses curiosity, experimentation and failure to put accepted wisdom to the test. One challenges assumptions with data. The other through experimentation.
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When AI Picks the Bank: How to Win the Recommendation
ChatGPT picks its shortlist of banks before it even searches. If you’re not on it, your odds of being recommended are low. You’ll see the behind-the-scenes view of how AI searches before giving answers, and learn who gets named, who gets skipped, and why. You’ll leave with the prompts to see where your brand stands.
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Turning Brand Promises Into Customer Experiences That Deliver
Financial institutions spend millions creating expectations their own organizations sometimes fail to deliver. A great campaign can drive a prospect to your door, but one broken process, inconsistent answer or disengaged employee can erase that investment in seconds. This provocative session reveals how employee behavior, operational decisions, technology and organizational silos undermine marketing ROI —…
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Brand Drift: Why Great Brands Lose Their Magic (and How to Get It Back)
Iconic brands rarely lose relevance overnight. They slowly drift away from the experiences that once made them distinct. Financial institutions face the same danger when efficiency pressures and everyday operational decisions erode the human connections that used to set them apart. This session reveals how banking leaders can keep their brand promises alive through everyday…
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Building a Core Deposit Engine: From Marketing to Execution
Winning core deposits requires more than better marketing, sharper pricing or stronger branch execution in isolation. The challenge is turning those separate efforts into a coordinated strategy that produces lasting deposit growth. This session shows how financial institutions can align data, marketing and retail banking around shared growth priorities. You’ll learn how to capitalize on…
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Building Sustainable Financial Education Programs That Strengthen Banking Relationships
Consumers are searching for financial guidance, but too often banks and credit unions surrender that conversation to finfluencers and other online voices. Traditional institutions rarely commit the resources needed to sustain financial education programs beyond launch. This session provides a practical blueprint for making financial education a lasting part of your institution’s engagement strategy. You’ll…
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How Community Banks Can Outrank Megabanks in Local Search
How did a community bank with 14 branches, a lean marketing team and a flat budget outrank some of America’s largest banks in local searches across its markets? By concentrating on local relevance, customer signals and intent-based content rather than trying to match megabanks’ search budgets. This session breaks down the strategic decisions behind that…
