FBF2027 updates

How to Personalize Banking Experiences Without Crossing the Line

AI gives banks and credit unions unprecedented ability to anticipate customer needs and act on behavioral signals. But the ability to personalize banking interactions is advancing faster than customers’ willingness to accept them. Drawing on new consumer and small business research, this session reveals where personalization builds trust, where it crosses the line, and how…
Engineering the Right Level of Autonomy for Agentic AI in Banking

AI is moving from answering questions to taking action — resolving disputes, servicing accounts and making decisions on customers’ behalf. That raises a critical question: how much autonomy can a bank allow without exposing the institution to unacceptable risk Drawing on experience with production systems inside a regulated institution, this session tackles agentic AI’s central…
Turning Customer Insights Into More Effective CX Strategies

Arming yourself with more customer data and feedback doesn’t automatically translate to a better experience. You can understand what customers want and still make the wrong CX decisions. This session shows you how to move beyond surveys and satisfaction scores to prioritize CX investments and eliminate friction to create measurable value. You’ll learn how to…
Aligning Bank Marketing Investment With Strategic Growth Objectives

Every budget cycle brings the same questions: Are we spending enough? How do we compare with peers? And where should the next marketing dollar go? Peer benchmarks can tell you what other institutions spend, but they can’t tell you what your institution needs to invest to achieve its growth goals. In this session, you’ll learn…
How Shifting Consumer Wealth Is Redrawing the Deposit Growth Map

Consumer wealth is growing, but that doesn’t mean deposit opportunities are growing everywhere. Financial institutions need to know where the money is — and how to capture it. Drawing on extensive consumer asset and deposit data, this research-driven session reveals how wealth and deposits are shifting across generations, household segments and markets. You’ll learn how…
From Pilot to Production: Scaling AI Personalization in Banking

AI-powered recommendation engines that perform well in development face a much tougher test when deployed inside regulated financial institutions. Sparse customer data, strict latency requirements, compliance reviews and limited testing opportunities can make even promising models impractical at scale. Drawing on real production experience, this session reveals how financial institutions can choose customer signals and…
Beyond Rate Wars: How to Grow Deposits Without Sacrificing Margin

Too many institutions treat every prospective depositor like rate shoppers — putting price at the center of the conversation before knowing what the customer actually wants. The result can be unnecessarily expensive funding and missed opportunities to deepen relationships. This session shows how banking providers can give marketing greater flexibility without surrendering pricing control, using…
From Internal Alignment to Market Advantage: Turning Culture Into Growth

As AI becomes more accessible, technology alone will become harder to use as a sustainable competitive advantage. The institutions that outperform will be those that can align leadership, employees, culture and strategy around a shared vision — and execute consistently. This session reveals how financial institutions can close the gaps between strategy and execution, translate…
When Economic Signals Conflict: How Banking Leaders Make Smarter Decisions

Conflicting economic signals can lead to bad strategic decisions. This session cuts through the noise to reveal the indicators banking leaders should be watching most closely — from inflation, labor markets and housing to interest rates, productivity and AI-driven growth. Learn how to separate short-term volatility from structural change and translate economic trends into practical…